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Add CommentThree best practices to launch a successful company blog.
As you create your blog, focus on these three areas to achieve your business goals:
- Build your platform.
- Build your content.
- Build your community.
We like to build our blogs on Wordpress.org, the open source software, because of its flexible functionality and terrific search engine optimization features.
Building your content will be individual and unique to you and your business goals.
There are a number of proven best practices you can leverage around how to build a successful community.
I cover these three areas in-depth on — my blog. For more information, please click on the link below and from the beautiful Williamsburg Inn in Colonial Williamsburg, ‘bye for now.
More Info on: Three best practices to launch a successful company blog.
How to Monetize Yourself: In Theory
Last quarter, the Marketing Snack outlined three steps of “How to Build Trust in Social Media: Wellness,” which included:
- Find your higher purpose; what is it that you - uniquely - have to give?
- Live in health.
- Monetize the value that you are.
Be design, I only covered the first two points. Now, here is a look at step #3: “How to monetize the value that you are.” Remember, it is important to first experience steps one and two. Find what is both personally meaningful to you and also lines up with your strengths, and live in health.
Also, by “monetize” I mean actually making scalable income from the concept of you as a microbrand, or from you having a scalable bright idea. The word that interests me is “scalable.”
Click on the link below to learn what I know so far about monetizing yourself, and from the dusty oil fields of West Texas, smell that money.
More Info on How to Monetize Yourself, In Theory.
Update Oct 2, 2009: Thanks, Chris Brogan, for your “Make Money” blog post.
How to Build Trust in Social Marketing: Wellness
Facebook, Twitter, the Whuffie Factor, you as your own global microbrand. The economy, the Chinese, the family reunion this summer. What is the common thread? You and I in our own individual experience of these events are the common denominator. That makes each of us pretty important. It’s important for you to maintain a level of wellness that enables me to trust you, and for me to be strong and well so that you can trust me. We build trust in family relationships and in social marketing through personal wellness. Here are three steps to wellness to consider:
- Find your higher purpose; what is it that you - uniquely - have to give?
- Live in health. Three great rules for mental health are: know yourself, like yourself and be yourself.
- Monetize the value that you are.
For more information, click on the link below and from Hilton’s exciting Hampton Inn Manhattan-Soho, be well.
More Info on How to Build Trust in Social Marketing: Wellness
StrengthsFinder 2.0: Human Powered Profitability
If you are a business owner in this economy, you may be wondering how to help your staff be more productive. If you are an employee in this economy, you may be wondering how to be more valuable to your company; in fact, how to become indispensable! There is an effective, easily accessible solution to both of these scenarios; it’s called StrengthsFinder 2.0. The idea is “You cannot be anything you want to be - but you can be a lot more of who you already are.” Find out: what are your top five strengths? For more information, please click on the link below, and from the award winning Orchard Hill Country Inn in Julian, California, ‘bye for now. Julie
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Video Shows - Entertain Prospects All the Way to the Bank.
Did you know that to capture and hold your prospects attention, they need to be engaged, informed and entertained? There is a reason YouTube is the fourth busiest site on the Internet, and the New York Times called the flip recorder “one of the most significant electronic products of the year.” I used a flip to record this video for you – on location. Breakthroughs in understanding and recall happen when people listen, watch and interact instead of just reading. Relationships also thrive. So, our second quarterly Marketing Snacks is on video shows and technologies that let you entertain prospects all the way to the bank. Click on the link below for more video-related ideas. And from the Brasstown Valley Resort & Spa, Happy Holidays! Best, Julie
Blog Resource on Videos: The World Flips For Video
How To Search Engine Optimize Your Writing
I want to share with you six tips on “How to Optimize Your Writing for Search Engines.”
- Research your keywords. Popular programs are Wordtracker and Keyword Discovery. Softscribe can also research keywords for you.
- Write for humans, then gently rewrite for search engines using keywords that equal from 1 to 2% of your body copy.
- Base each writing on one target keyword. Ideally, this target keyword will appear in the title, the summary and the first 30 words of every writing.
- Use synonyms in the body of a writing. Google has what they call Pattern Recognition Software, which looks for synonyms to keywords in order to determine what a page is about.
- Maintain consistent text linking. Try to always use the same keyword and links to a certain website page.
- Remember that search engines are not human. To optimize for engines, be consistent and simple. Make it easy for Google to determine your content.
Even though optimizing for Google is important for higher rankings, success with the human audience will always be more important. Why? Because Google pays attention to how many people link to or read a page or article. Success with human readers will lead to success with Google.
For more information, click on the links below, and from the Crowne Plaza Ravinia Hotel and Gardens in Atlanta, bye for now.
SEO Resources: Write First for Humans, then Gently Rewrite for Search Engines
“Optimizing the Body Copy” (free) by Buildwebsite4u.com
“SEO Optimization: Top Google Rankings FAST” YouTube video from angrymaker
“Beginner’s Guide to Search Engine Optimization” (free) Prominent Placement + SEOmoz.org
“The Nitty Gritty of Writing for the Search Engines” ($49) by Jill Whalen
Oct ‘08: Twitter - Are your customers there without you?
When it comes to getting your company name in front of your customers and prospects + increasing sales, you have many marketing options from which to choose. How do you decide where to put your time and money? By knowing what’s available, including new media venues like Twitter. Once a quarter, I will send a one-minute Marketing Snack that covers a new media option where your customers may already be talking about you and your company. Any questions or comments, would you please let me know?
Thanks. Best, Julie
Blog about Twitter: Twitter, Hawaii, Relationships and Rule #9
